27 September 2013 1 Comment

Social media management: why active and empathic listening is essential


The art of communication can be divided into two major parts: Speaking and listening. Some have added feedback/response to this. Whichever school of thought we follow, listening is one of the hardest parts of communication processes. Nobody is born with this or has this entrusted to him as a gift. We all need to learn […]

18 October 2012 10 Comments

How to build power brand online: A case study of Coca-cola 70Million+ fans


Building and sustaining power brand on social media or any kind of success at all is hard work.  A lot of thinking, strategy, tactic, commitment and great team who understand the strength in power sharing and group overriding goal achievement above personal ego are great qualities that help. We have taken time to observe some […]