2 October 2013 2 Comments

Social media: 12 reasons why absolute focus on immediate gain destroys


Social media provides greater opportunity to reach larger audience. Unfortunately many forget to understand this opportunity has its own disadvantage too. There is always the tendency in human to focus on their own needs at the expense of what is ideal. There is no evil in having a short time and long term goal in […]

23 July 2013 2 Comments

How to create a future for your brand with digital media


The future we talked about yesterday is here. Many of us do not realize this early. When the tomorrow we envisage comes, we postpone it till tomorrow. Unfortunately that tomorrow never arrives for many. Many keep regretting had they known this. I used to say that also. But I discovered if I trash that regret […]

13 May 2013 0 Comments

Online Social behaviours that can cost you so much damage


It is no news everyone has the capacity to be a creator and publisher. The internet age has empowered everyone to showcase their skills. Interestingly it is better if some just stay away from social media use. The reason is that staying away can make them reduce impact of damage they are causing their brands. […]

20 February 2013 9 Comments

Oscar Pistorius: 6 lessons Social Media experts can learn from his murder case


A sound professional must be a keen observer. Experience is the best teacher so they say. But it can be great lesson if it is not yours. Oscar ¬†Pistorious, the 26-year-oldouble-amputee Para-Olympian, is now in the global news. He is been charged with premeditated murder. Pistorius is accused because on Feb. 14, 2013 he shot […]

18 February 2013 2 Comments

12 negative factors that can affect social media efforts, campaign triumph


Everyone knows the future of communication has been altered permanently. Communication industry can never remain the same. Digital communication is a major reason for this. Technology will keep changing. Better understanding of this must keep us at our toes as communication experts. Everyone is involved in a social media effort or a sort of campaign […]

9 August 2012 9 Comments

Vital statistics community managers, influencers and bloggers wannabe must know


Every serious start up social media activist, community manager, influencer and blogger aims to become a power force and gains prominence. They work hard, strife to carve a niche and envisage enjoying attendant privileges. No one wants to be a failure. These are desirable qualities. But many ¬†statistics had shown that about three percent of […]

1 August 2012 24 Comments

6 simple ways to avoid hackers and other dangers on Social Media


Many of us today owned created accounts on several social Media platforms. Some have a good purpose for doing this while many just want to belong. The ease of access should not be a reason for abuse and unnecessary exposure. Do not be carried away by the opportunities social media offers. Many people had become […]

12 January 2009 6 Comments

Hey, it is a social media


Just trying to bring our discussion on social media to a halt for now so we can discuss other important issues, I have decided to help us to see an aspect of social media that we must work on as individuals as well as brands. We must begin by understanding basic rules or certain unwritten […]