Social age is throwing up different nomenclatures. Life is interesting to live in this age. If you stay informed you will be able to follow the trend with your head standing tall above your shoulder. If you shaking stay aloof, n you will have your fingers to bite in no distance future. In Real Estate […]
We live in the age of technology with lots of opportunities and challenges for brand owners. There is the daily challenge of phishing, hackers and many other associated problems. There are people who just want to destroy others by all means with no just cause. In our clime, the major challenge here has to do […]
Active players in the field of social marketing are fully aware this region is more of relationship than technology. No wonder the word ‘social’ is in front and not at the back or in between. This also indirectly says volume about success route to follow. A social relationship is not one-sided. It is a shared […]
It is now a popular internet news that Miley Cyrus, a young lady who is twenty by all report, had gained unimaginable popularity from what many considered ‘indecent dress and public behaviour`. The Parent Television Council had issued a notice against unnecessary sexual innuendoes to market the yearly awarded which allowed Miley Cyrus such audacity. […]
Everyone is a partial participant today in digital activities. It is either you are being talked about or you are part of the conversation. It is becoming a hard thing to remain neutral. Unfortunately many who are active are creating more damage for their brands while others are just getting by. The goal should not […]
Everyone (brand) seems to have seen the impact of technology on business. We live in the age of social communication and enterprise must be social to excel. No true brand with a desire to make outstanding progress today will ignore this tool. The war among Fortune 500 and other medium and small scale industries is […]
Whatever we aim to do is achievable. Someone already achieved it or is in the process of breaking the news. Running online business or global digital campaigns today can be challenging but if we understand the metrics, we stand the chances. Two of Nigeria’s online retail services Konga and Jumai now enjoy investment from external […]
Being a cutting edge professional creates better opportunities. But having a mindset like concrete may destroy every great potential. A thriving professional must be able to learn from his/her environment. One must also understands the trend and see how to pick vital lessons in varied environments and apply such. Farming may not appear to be […]
The world is changing. The way businesses are run has also been affected for good. Having a business now does not mean you have to have tangible or physical services to offer. Many start-ups are now being run without cash. A classic example is people starting online, digital services. Many work from home yet they […]
Everyone knows the future of communication has been altered permanently. Communication industry can never remain the same. Digital communication is a major reason for this. Technology will keep changing. Better understanding of this must keep us at our toes as communication experts. Everyone is involved in a social media effort or a sort of campaign […]
