29 October 2012 9 Comments

Content marketing: 4 reasons why you are failing woefully


 Content is the holy grail of marketing today. Content is not cheap. Content is really hard work and it will bring blood out of the brand custodians, Communicators’ nose. But the good thing is that when victory is gotten, the sweat will worth it. When heavy Weight boxers fight, sometimes we wonder why not quite […]

10 July 2012 28 Comments

Four principles of Social Media Success


Social Media like life is based on successful application of certain principles that guide its orientation and processes. If we keep violating these principles, things will run out of its course and one will need a lot of energy to drag on.  At the face value, many think they can do anything and get by […]

7 May 2012 2 Comments

Social media Success: impact of external links


I am sure by now we all know the benefits of social media use to personal and corporate growth. Many things have been said and written on the need to invest time, energy and money in it to make a success out of it. This is a common truth as there is nothing worthwhile without […]