4 June 2013 0 Comments

Digital media: How to shape the new world


We live in a digital age. It is an age that allows no excuse. Anyone who gives excuse for not acting on their dreams and passion must be examined. It is true we are not in free for all worlds. But the age has provided enough capacity to start from where you are to where […]

21 May 2013 1 Comment

Digital Media Management: how to maintan a balance


The duties of a digital media manager/content director are varied. It takes a sane person to maintain a balance. We mean those professionals who are poised, focussed and determined to excel. Some of the daily tasks include listening, researching, editing, proof-reading, publishing, content marketing, checking with legal department, getting update from various department and reading. […]

6 May 2013 2 Comments

How to win Social media marketing war


Everyone (brand) seems to have seen the impact of technology on business. We live in the age of social communication and enterprise must be social to excel. No true brand with a desire to make outstanding progress today will ignore this tool. The war among Fortune 500 and other medium and small scale industries is […]

2 May 2013 2 Comments

5 reasons why online Brand monitoring is essential


 Digital media use has become part of our daily activities. Many are getting tired and coming to the conclusion there is no economic value outside having fun and staying in touch with political and other relevant news. While digital media use to some may be a time consuming project, one outstanding benefit of this medium […]

16 April 2013 2 Comments

Digital media intelligence gathering: 6 essential clues


We live in a world filled with orchestrated dangers. People kill people at a will. Bad people now strategically work out evil plot with success. In the midst of these all, we can discern clues that may help us to avoid impending danger if we are wise and diligent enough. We must all become intelligence […]

6 March 2013 5 Comments

Hugo Chavez: 6 building blocks for Social/Digital media success


Late Venezuela’s President Hugo Chavez was an outstanding leader. Yesterday, his life was caught short after a long drawn battle with cancer which lasted for about two years.  For many Venezuelans, Hugo was a hero, while some opposition saw him as a clownish dictator.  Hugo ran into problem with his opponents based on his currency […]

5 March 2013 2 Comments

7 lessons social Media activist can learn from a farmer


Being a cutting edge professional creates better opportunities. But having a mindset like concrete may destroy every great potential. A thriving professional must be able to learn from his/her environment. One must also understands the trend and see how to pick vital lessons in varied environments and apply such. Farming may not appear to be […]

18 February 2013 2 Comments

12 negative factors that can affect social media efforts, campaign triumph


Everyone knows the future of communication has been altered permanently. Communication industry can never remain the same. Digital communication is a major reason for this. Technology will keep changing. Better understanding of this must keep us at our toes as communication experts. Everyone is involved in a social media effort or a sort of campaign […]

28 January 2013 6 Comments

Brand Reputation: The risk in a Retweet ( A case study of El-Rufai and Eva Longoria)


The use of digital platforms has added a new dimension to conversation and brand communication management. Only people with little sense will think whatever is said on these platforms is just a joke that cannot attract any attention. This is much more so if people regard or hold the brand or person involved in high […]

21 January 2013 0 Comments

How internal communication can be enhanced with Social Media


Effective internal communication strengthens employee communication and engagement.  More than ever before, effective internal communication breeds internal cohesiveness and commitment to achievement of corporate goals. Production of useful content through digital communication kits has become mandatory for every organization. This is highly essential today for global organization with presence in different regions. While we must […]