As brand owners or the brand itself (Personal Branding), it should be a concern to us to build a lasting brand that does not fizzle out before its time. In Africa, very few corporate brands have crossed the two hundred years of existence. Meanwhile, we have up to seven hundred years corporate brands in western world. […]

Most people who succeed in life have been traceable to great ideas or what I will call brands. The issue is that they do not need to be the originator of the ideas-though if they are it can be great. Psychologists say that tens of thousands of ideas pass through our thoughts every day. Most […]

Getting new business is becoming a great issue in this recession time. Many hurdles are now on the way. Many have depended on referrals and old clients without tilling new grounds. Yes, new business development can be daunting, challenging but with adequate knowledge, planning, persistence, determination; some can still build new opportunities because this season […]