This is yinkaolaito.com-the official administrator of The Branding Gavel Blog. This Blog is a product of several months or if I say years of meditation and concern for the mortality rate of brands. This includes personal brand too. Personal brands may not die but it may not be relevant. 

The aims of this blog as the name implies are:

1. To raise an alarm and get the attention of brand owners as well as drivers to take actions that will secure the future of  their brands.

2. To place relevant tools in the hands of brand owners, drivers that will guarantee a longer and flourishing life of their brands.

3. To sound an alarm for the rebirth of a new branding season where hope is still alive.

4. To expose facts that will connect brand’s missing links.

This platform is not going to be used for reckless condemnation of any brand and we do not want anyone to think along this line. Our communities are welcome with honest comments. Let build a legacy that will last.

Please do not read and leave this blog, sign in your mail to get update on this site, write a comment, start a meaningful discussion that can benefit everyone in the community. Do not abuse anyone as everyone has a right to his opinion. To make comment, please click the title/topics you want to make comment on and it will bring out the comment’s page where you can express your thought. I value that.

Individuals, organizations can take the advantages offer by this blog to advertise their products and services and also check the online store for titles that may be of interest to them. However there are no obligations attached to this. The blog’s purpose had been stated earlier. 

       AWARDS/RECOGNITION
1-This blog has been recognized as one of the Top 100+ Career blogs, all professionals must read around the world 
-Careerrocketeer.com
2.some online career destinations to check…..Executive update (www.netshare.com
3. Top 100 Nigeria websites— Quarkbase 
4.It has also been recognized as Top 100 Branding blogs in the world- The Daily Reviewer USA,
5. Top Marketing Blogs in the world :  The Daily Reviever USA
 The Daily Reviewer selects only the world’s top blogs (and RSS feeds). It sift through thousands of blogs daily to present you the world’s best writers. The blogs that it includes are authoritative on their respective niche topics and are widely read. To be included in The Daily Reviewer is a mark of excellence.
6. www.yinkaolaito.com. The blog is regularly updated and is filled with diverse well researched articles on branding. With simple language, the blog uses Nigerian examples to analyse topical global issues in branding.  whether you are a believer in branding or unbeliver, i think there are few things to learn from visiting that blog . -PUNCH NEWSPAPER (most widely read Nigeria Newspaper)
 
 
 
I must conclude, the opinion here is my personal opinion and does not represent the opinion of my employer-Michael sage consulting