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Yinka Olaito

16 July 2021 0 Comments Read 90 Times

Nigeria’s Media Bill Amendments: Issues &Implications

Yinka Olaito on Nigeria's

There has been a controversy around the Nigeria’s national Assembly attempt to make spurious changes to the Nigeria Press Council (NPC) and Nigeria Broadcasting Commission (NBC) laws. Many of these changes had been viewed as an attempt to curtail freedom of speech and other associated media freedoms. Prior to now, the federal government through Minister […]

5 July 2021 0 Comments Read 60 Times

No Collateral, No Paperwork, Really?

Instant Loan advert, Product promise by Nigerian banks, Brand promise, Keeping it real, Financial institution disruptions, FCMB PLC, GTBank, Access Bank, Zenith Bank

A very important ingredient in branding or brand management as it were, which includes its strategy, is the promise. For a brand to be successful, promise keeping is essential across board. A good position to maintain is to under promise and over deliver and not the other way. Over the years, what is noticeable is […]

13 June 2021 0 Comments Read 196 Times

Will Tope Alabi do the needful?

A popular gospel artiste in Nigeria, Tope Alabi, ‘has being enjoying bad publicity’ since yesterday when a video? attributed to her surfaced online. In the video? Tope Alabi was? criticising a song titled ‘Oniduromi mi’ by another gospel artiste, Yinka Alaseyori. From popular opinion, Tope Alabi misinterpreted the true meaning of the title? and spoke […]

29 March 2021 0 Comments Read 354 Times

Social Media and Social capital building/Value

There exist an argument and counter argument with regards to whether media use, especially social media or thought leadership enhances social capital of people; especially that of the employee.? Those who argue against such benefit may need to examine what social capital really means. Prior to now, many see social capital as related only to […]

4 March 2021 0 Comments Read 482 Times

Executive Branding and Thought Leadership Value

The dynamism in the environment is practically affecting every space. None is spared. Technology keeps changing the landscape for good. Some believe the changes are bad because it is bringing more tension and work across the globe. Prior to about four decades ago, not much was heard about executive branding. With the advent of technology […]

16 February 2021 0 Comments Read 418 Times

Africa’s Media NGOs conference, Lagos 2021

The pandemic continues to shape our world in different spaces. Many organizations are stranded without knowing which direction to go. In the midst of all these, social impacts must be sustained to keep our world safe. Africa?s non-profit cannot afford to be silent in the scheme of things. Media industry and all its related organizations: […]

11 February 2021 0 Comments Read 556 Times

Communications: valentine, marketing and relationships

The world is brimming with valentine blues. The season is here again. Lovers, spouses and people use the occasion to bound and express their feelings. Though the origin of valentine is associated with Saint Valentine who made huge sacrifice. But Valentine today is more about fun and sex. The essence of this piece basically is […]

19 January 2021 0 Comments Read 592 Times

Media and communications: social distancing or overload?

With Covid-19 still ravaging our world, many things had entered a paused mode. Organization’s operations and culture are changing and everyone is looking for the best way for them and their stakeholders. When it comes to media, its use and communications and its application to organizational relevance, there has been two noted approaches or outlooks […]

12 January 2021 0 Comments Read 625 Times

Keeping your voice loud during the pandemic

Open communication is so vital to any living creature on earth. This includes companies and brands. Relationships thrive within open, honest and continuous flow of communication among the actors. In crisis time, such as this huge and very strange global phenomenon: COVID-19; accompanied with lean resources, many are making unwise decision of keeping silence. Communication […]

12 January 2021 0 Comments Read 593 Times

Digital Marketing opportunities in 2021

It is the beginning of a new year already. Knowing what you want and positioning for it is really essential. For those who are already established, they need new strategy for sustainable advantage. For those who are still searching for a new cheese, strategically looking for want you want , knowing what you want, where […]