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Yinka Olaito

7 September 2021 0 Comments Read 44 Times

Media employment landscape: Essential skills for…


The outbreak of COVID-19 pandemic in 2020 came with many disruptions. Media and employment landscape had been badly shaken. These changes include changes in job nomenclatures. Many jobs had been lost while there has been changes to real definition of what work environment means. Today ‘remote or work from home’ has become part of the […]

5 August 2021 1 Comment Read 161 Times

Positive illusion, technology and the media industry orientation


The study of positive Illusion (PI) has its deep root in psychology. Its, PI?s influence, though majorly focused on individuals has implications for every industry. This is especially so for the media or marketing communications industry. Positive illusions is defined as ??a set of ?related beliefs that characterize the way people think about (1) themselves, […]

16 July 2021 0 Comments Read 196 Times

Nigeria’s Media Bill Amendments: Issues &Implications

Yinka Olaito on Nigeria's

There has been a controversy around the Nigeria’s national Assembly attempt to make spurious changes to the Nigeria Press Council (NPC) and Nigeria Broadcasting Commission (NBC) laws. Many of these changes had been viewed as an attempt to curtail freedom of speech and other associated media freedoms. Prior to now, the federal government through Minister […]

5 July 2021 0 Comments Read 171 Times

No Collateral, No Paperwork, Really?

Instant Loan advert, Product promise by Nigerian banks, Brand promise, Keeping it real, Financial institution disruptions, FCMB PLC, GTBank, Access Bank, Zenith Bank

A very important ingredient in branding or brand management as it were, which includes its strategy, is the promise. For a brand to be successful, promise keeping is essential across board. A good position to maintain is to under promise and over deliver and not the other way. Over the years, what is noticeable is […]

13 June 2021 0 Comments Read 316 Times

Will Tope Alabi do the needful?


A popular gospel artiste in Nigeria, Tope Alabi, ‘has being enjoying bad publicity’ since yesterday when a video? attributed to her surfaced online. In the video? Tope Alabi was? criticising a song titled ‘Oniduromi mi’ by another gospel artiste, Yinka Alaseyori. From popular opinion, Tope Alabi misinterpreted the true meaning of the title? and spoke […]

29 March 2021 0 Comments Read 460 Times

Social Media and Social capital building/Value


There exist an argument and counter argument with regards to whether media use, especially social media or thought leadership enhances social capital of people; especially that of the employee.? Those who argue against such benefit may need to examine what social capital really means. Prior to now, many see social capital as related only to […]

4 March 2021 0 Comments Read 562 Times

Executive Branding and Thought Leadership Value


The dynamism in the environment is practically affecting every space. None is spared. Technology keeps changing the landscape for good. Some believe the changes are bad because it is bringing more tension and work across the globe. Prior to about four decades ago, not much was heard about executive branding. With the advent of technology […]

16 February 2021 0 Comments Read 500 Times

Africa’s Media NGOs conference, Lagos 2021


The pandemic continues to shape our world in different spaces. Many organizations are stranded without knowing which direction to go. In the midst of all these, social impacts must be sustained to keep our world safe. Africa?s non-profit cannot afford to be silent in the scheme of things. Media industry and all its related organizations: […]

11 February 2021 0 Comments Read 685 Times

Communications: valentine, marketing and relationships


The world is brimming with valentine blues. The season is here again. Lovers, spouses and people use the occasion to bound and express their feelings. Though the origin of valentine is associated with Saint Valentine who made huge sacrifice. But Valentine today is more about fun and sex. The essence of this piece basically is […]

19 January 2021 0 Comments Read 697 Times

Media and communications: social distancing or overload?


With Covid-19 still ravaging our world, many things had entered a paused mode. Organization’s operations and culture are changing and everyone is looking for the best way for them and their stakeholders. When it comes to media, its use and communications and its application to organizational relevance, there has been two noted approaches or outlooks […]