25 November 2008 3 Comments

Do not forget your personal brand.

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

Today we find ourselves in a highly competitive environment and if our brands must be continually relevant, everything must be done deliberately to achieve the purpose we intend to achieve. Our brands are the licence to operate within our market. Always remember that your brand is speaking every minute. Whether you are aware or not. Unfortunately many of us usually forget our brands at home just because we think we are already late for an appointment. Forgeting that every day, every time, an impression is being formed about our personal brands.


No matter how late we are to any event, we must ensure that everything is in congruence with the brand we have created. Deliberate efforts must be given to individual personal grooming as this count in impression formation.


Do not dress like a pauper in need of help: As we all know, it is the day one dresses down as a professional that one will meet someone that one has being longing to meet to push through a deal.


Create a deliberate impression: Know what you intend to achieve before you dress for any occasion. Every occasion demands different appearance. There is a trend today where people wear sunshades to night party where the lighting is not always bright. Such individual is damaging his brand without knowing.


First impression longer lasting. Correcting negative first impression is hard work. it is always very difficult to correct a very negative first impression. Never lose your guard by fighting other motorists on your way to office, be a professional that you are and learn to handle issues professionally.Always remember that you are a brand and you can not afford to build negative impressions that will reduce your brand credits. A great brand has more credits than debits.


Do not bite your fingers in the public: Its is not a good manner for adult to bite finger-nails in the public.


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