26 December 2008 6 Comments

Christmas tree viral effect

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

xmas-teree2A good idea sells like hot cake. During Christmas, a text message went round the country at least my family got several. The text has Christmas tree as the major icon with text in various forms but the following is very common: ‘I set up this Xmas tree just for you and your family. It will bring joy, hope, love and peace…merry Xmas’

From the social media effect with emphasis on the mobile, this idea sells. If a monetary value is attached to the use of that text message, the creator will be in money now. I mean consider a copyrighted version where you pay to use that text message. How much do you think the creator of the idea have worth just in the last three days? This is a pointer to those who ignore social media to enhance their brands’ visibility and profitability. I guess someone should begin to think along this line and take advantage of every season as every season throws up its own opportunities.

The point I am trying to make here is that when an idea/brand is good, it must use great channels to communicate it. No one pays attention to a good idea/brand that is not properly communicated. When social media is engaged the visibility become great, the viral effects are great and the followers will spread the news through word of mouth and social media outlets. This will become far cheaper than spending heavy money on advertisement.

My question today, can your idea/brand benefit from social media viral effects? This depends on suitability, ‘userbility’, creativity, innovation; cost. Each platform has its own opportunity. Find the one that is relevant to your niche and maximize it.

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