29 December 2008 6 Comments

Enhancing Brand credibility

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

quality1credi1Credibility entails trustworthiness, reliability, authority and sincerity. As we all know that does not come on a platter of gold. Each brand must work hard to earn it. It is not given based on your look or what you say alone. It must be proved ‘quo vadis’. First, brand credibility must answer why a customer should stay with you and not look elsewhere. When you know what clients want and you already has that offering, there is need to engage integrated brand promotion. This begins with a creative brand visuals that speak the right language with the brand personality.


Remembering that credibility is about being trusted and its lack erodes brand’s image. Is your brand credible or are you  just using the audience? If it is not, it’s a matter of time before the bubble will bust. Today, let us examine three vital indices that can guarantee credibility.

1. Behave creditably: Actions, attitudes speak so loud that I can not hear what you say also holds water here. Do not just promise, act it and give your promise the best shot. Over time, your audience will believe what you say and you will be regarded as a creditable brand.

2. Have substance: How will you rate the use of English by an acclaimed professor of English and a pupil in the lower primary? I am sure the standard will be different? The same goes with individual brands as well as corporate brands. Claiming that you are an excellent and first class provider of a service must be backed-up with highly rated substance. Add values everyday to your audience. Give them something useful and life changing. A giver is always on top. A giver always command attention. Because he meets needs.

3. Look credible: This is a great asset. Men look at the outward appearance before they talk to you. Though there are few exceptions. A guy was denied visa just because the official thinks the individual can not be the owner of the balance in his bank account that he submitted. That may not sound palatable but it is true. Look your part. Enhance your image as much as you have the means. In fact invest in your ward robes. I did not value this advice before but today it is making sense.

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