1 December 2008 2 Comments

Please wake up!

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

When a person does not know but is willing to know, such an individual has set himself up for a brighter future. The worst kind of ignorance is not willing to know what one is supposed to know. Many of us need to wake up to reality of personal branding. Here we will continue our discussion on wrong beliefs and assumptions that have deterred many from pursuing the building a strong personal brand.


1. Its all about Image laundering: This is not the truth. Image is just an aspect of personal branding not all that there is. This kind of wrong belief is like saying that all that is in human body is the heart. We know that this is not so.


2. I am not a celebrity: Like we have established, Personal branding is for everyone. We all have personal brands. Given it a direction, being in control of experiences that your audience get is what make the difference.


3. It’s for job seekers: You do not have to be a job seeker to promote your personal brand. Everyone needs to take care of his own personal health, so is the case with personal branding.


4. It is the fad: Personal branding is not the latest fashion that everyone is trying to get. That is a wrong assumption for not taking care of one’s personal brand. Personal branding or branding at large is as old as the society. In traditional African setting, people asked you whose son or daughter you were before they gave their wards out for marriage. That question points to personal branding attributes. 

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