9 January 2009 11 Comments

Conversation marketing

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

conversation1Conversation marketing is the new way of marketing. The old structure of pushing out information is dying. Marketing today takes place at the discussion level. Is your brand there yet? It is true that joining the conversation as a brand owner may be technical, but rightful application of conversation marketing tools and web 2.0 help brand to look outward and found the conversation that are relevant to build important business relationship.

The mistake I have noted many make is that many want to join the conversation in a reactive instead of proactive manner. Let us examine some of the advantages accruable to being a conversation marketer.

1. Conversation marketing helps brand’s Public relations and customer service: go find out, people feel at home with someone they have interacted with before than a total stranger.

2. Conversation Marketing helps build relationship: Brand’s relationship ties become stronger with the stakeholders when it engages in conversation with them.

3. It creates enthusiasm among peers: Conversation marketing creates eagerness, passion for more, zeal to help among the stakeholders.

4. It instills customer loyalty: Customers feel more at home with your brand and believe they own you.

5. It increases trust and corporate memory: Through interaction, corporate brands can recall customers’ comment and complaints and have good understanding of how to deal with such customers in the future.

6. Conversation marketing helps customers to make informed decision that is not spurious.

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