12 January 2009 6 Comments

Hey, it is a social media

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


Just trying to bring our discussion on social media to a halt for now so we can discuss other important issues, I have decided to help us to see an aspect of social media that we must work on as individuals as well as brands. We must begin by understanding basic rules or certain unwritten laws that guide behavior (etiquette) of certain platform.

The social in front of the social media is not just for fun. It actually means it is a social media nothing more than that. That should guide our rules of behavior when we engage in social media platform. So what will you do in a social gathering? The stuff that comes to mind includes meeting new people, be interested in giving some helping hands, ability to raise others’ ego and self esteem and the need to be a great listener and conversationalist will help one in no small measure in a social gathering.

So when we want to engage social media on the internet, we must not forget these basic rules either as individual brands or corporate brands. Aside from the above, show your human angle. Do not pretend that you do not need relationships from others. As our community will notice in my author page, I demonstrated that I had known failure as close neighbor/room mate and I am not immune to it till date. I did not get here because I was born with a silver spoon, if there is anything like that. I asked that our community should connect with me through the two platforms identified there. So do not play social media with the following mindsets

1. Marketing media: Social media may present opportunity to talk about what you offer and who you are, but will you tolerate a total stranger abuse of your time in a social gathering that did not greet nor ask after your well-being before he starts promoting his ego? I guess no. Aside from this, understand the rules of the platform, even when you are trying to help the community with relevant information, you may be called to order by the administrator. I have been a victim of that. I have to apologize and was directed to a section of the medium where I can do that free though.

2. Just media: Here is another observation we must note when we join any social media. It is not just me media, it is social media. Do not insist that the community must accept you like who you are as a ‘razor blade, sharp mouth’, arrogant, pessimistic individual. Sorry if it hurts but truth must be told. It does not worth it. Do not join if you are not willing to change nor make great impacts as a result of your membership.

3. Learn to ask for help from members: do not pretend to know it all, ask for help if you need one. On that note, I request that people make comments so I know what they feel as this is not a monologue. The platform becomes great when we share ideas.

On the last note, be passionate about your initiative as it takes long time to achieve great results. Remember David Ogilvy “any damn fool can put a deal, but it takes genius, faith and perseverance to create a brand”.

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