2 February 2009 26 Comments

Personal branding for entrepreneurs.

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


brand-executivebrand-executive-2Most entrepreneurs start out as a solo-trepreneur. The challenges can be daunting particularly if the individual is not prepared adequately. The foundation of every career and entrepreneurial success is a strong personal brand. People buy into you before they buy into your business. That does not mean that other vital forces that make a business successful must not be in place. The people that help you promote your business immediately after start up are the network that you already.Today let us examine personal branding for Entrepreneurs.

1. Be the brand: As an entrepreneur, you must first be the brand. No body will be interested in a brand the owner is not. Talk about it, dream it and sleep the brand if there is anything like that.

2. Be human: as an entrepreneur, forget pretense. Be real to yourself. Many successful entrepreneurs are real human beings with their personalities in place. Do not pretend to be another person. Be real, be human.

3. Be comfortable with the media: Once a while, entrepreneur has chances to promote their brands through media and public relations activities, if you are not comfortable with the media you may be losing a great deal. Media people are not out to destroy you, they are looking for news for their audience and if your brand can help, they will definitely call you. Do not run away from the media. If you need training on how to handle media interviews ask a professional around who can help.

4. Market knowledge: Be sure you understand your market before you set out. Do not depend on your employee alone for what to do. You must have a great knowledge about the niche you are entering. Have marketing skills that will get you going initially and know how to annex the power of relationships as well as collaborative efforts that can promote your brand.

5. Communicate to the right people: Since individual may not have big cash to dole out on advertisement, develop ability to target your communication towards the niche market. Spread the word to the right people. Develop communication skills and be at ease in sharing your thoughts with potential clients.

6. Brand promise: At every phase of your entrepreneurial development, you must have a brand promise that is kept. Craft your promise by looking at your capability, your offering and what your staff can deliver.

7. Identity: Your brand identity can help in a way to signal to your niche whether you are one of the crowd or one of a kind. Be sure you have a well-designed identity that speaks. Part o f this is your corporate resume.

#The other points will be featured in my soon to be released free e-book “Personal Branding For First class Professionals

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