26 March 2009 6 Comments

How to fortify your personal brand

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


brand-lifter21brand-lifterEvery personal brand has greater potential force of reckoning than we all acknowledged. Each given personal brand has innate capability to impact the thoughts, deeds and actions of those around us. Interestingly, when we do our parts, the law of psychological reciprocity which states “human beings are instinctively impelled to return to others the feelings and emotions they give us” work in our favour. This is where brand’s effectiveness, influence and rewards come from. This begins with being ready to serve.

The statement above calls for deliberate action on the part of the individual personal brand to strengthen the position of its own brand. This ensures the brand garners much gain and influence within the target market. There are three noted avenues that personal brand can use to strengthen the brand and that formed the focus of our discussion today.

1. Listen: listening is an effective tool in communication. Those who keep speaking without listening never learn anything news and as time goes on they lose credibility, followership and attention. They are associated with a notion of always wanting to dominate, lack of concern to others’ feelings. Listening involves seeking to clearly understand what others are saying and how they are feelings. When a brand does this, it solidifies its relationship more with the target and the brand gained more attention in the process.

2. Awareness: This has to do with brand’s ability to empathize, being in tune with itself as well as those around it. A step further is an attempt to always understand who you are becoming and the necessary sacrifice that needed to be made for your future that will add values to the target audience too.

3. Healing: The society is hurting. Your niche is inclusive. Thanks for being a great brand evangelist, but your brand achieve more when it becomes a healer, solving problem by removing hindrances, discovering better way that can make life better for the niche. There are ways to do this; we will discus this in the nearest future. Do you have experience here? Share yours with our community.

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