31 March 2009 4 Comments

Personal brand’s failure

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

brand-failure32brand-failure-4No one wishes to fail. But our actions or inactions will point to which direction we are all heading. Brand uniqueness guarantees profitability and success. The success of any personal brand is hinge on determination, persistence, strategy, communication with extra commitment to the commitment. Personal Branding is a journey not a destination. As you move along, you evolve the You and discover more of your innate ability that can strengthen the forces in you that makes you stand out. For any engine to function at the right speed, the driver must note the capacity of the engine, understand its shortcomings as well as follow the manufacturer’s instruction to detail. We are all individually wired to stand out in something. Personal discovery of the uniqueness must be followed with designing of the way to go while communication of the designed journey is essential. Effective monitoring and adherence to the journey chart will lead to success. Brand failure is dependent on how well You understand the following factors as well as their contributions to Personal Brand’s well being in the market place.

1. Innovation: Being original, advancing and improving your niche will go a long way to help your standing or failure on the journey. Your personal brand must aim to meet new expectation. There is a need to look at issues from different perspectives.

2. Creating true value: in addition to the above, inability to create value can lead to personal brand’s failure. Creating value starts with an incursion into insights that drive human motivation.

3. Ingredients: Every great soup has ingredients that are mixed together in a proportion that will enhance the final product. Having all the ingredients do not mean different cooks will get the same result. Each ingredient must be used not according to quantity or availability but according to the specification. Do you know what you need to guide against brand You failure, do you have all of them or do you need an expert to guide and give you instruction? If you are in doubt, be ready to attend the forthcoming Personal branding and corporate success seminar holding in Lagos Nigeria on April 17-18, 2009. for participation call 234 07029778785

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