26 May 2009 2 Comments

Logic behind stand out brand

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

brand-standoutbrand-stand-outMany brands are concerned why they could not stand out. But when we check out, they have being trying to become a popular jingo brand. Trying to satisfy everyone. In few cases some are not but they are missing out some core ingredients that make brands stand out. For a brand to stand out, focus must be in place as well as a constant re-evaluation of brand’s philosophy, vision will go a long way to put the brand in correct view of its power and relevance. The top management must also demonstrate their conviction of the brand’s relevance by being good representatives of the brand in all form and be highly committed to the promotion of brand’s niche. Being the brand themselves requires that they use the brand item wherever they may be. I have noticed that some executives are not so proud of the brands they represent or what excuse will they give to be using other brand items that are owned by competitors. Let take a quick tip on what makes a stand out.

Positive attitude: ever brand must radiate an attitude that is positive. Even if it is not personal brand, we must remember that brands have personality. The personality of every brand can be felt no matter how hard the brand owners want to conceal it. Be a brand that shows the brighter side of life. Let all the brand campaigns manifest positive attitude that are infectious.

Communication: Package well your brand communication technique so much that it enhances brand differentiation.

Shift thinking: never allow your brand to fall in love with old ideas that is no longer works. Be open to new ideas and be a yardstick for new value- added innovation.

Embrace technology: Make life better for your market through the aid of latest technology. Use technology to your brand’s advantage.

Idea and leadership: take a stand; be at the fore-front of that idea. Pursue great idea and those social responsibility opportunities that can enhance brand’s profile.

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