7 August 2009 11 Comments

Personal brand and attitude

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

brand-attitude31brand-attitude2Recently someone asked me ‘what is the position of attitude in personal branding?’ Like in every sphere of life, attitude carries the highest mark. It is 100%. You either have it or lose it. Attitude is the foundation of personal branding. If you do no have right attitude you cannot fake it. No one can succeed in any building project without a sold foundation. As we know personal branding is an unending project that needs to be built overtime. That is as long as you have life. Someone has defined Attitude as the “advance man” of our true selves. For those who have an idea of what an ‘advance team, details’ mean in security, you will understand that before an important person goes somewhere, the advanced team would have been there for days. The team would have secured the environment and be sure that there will be no harm done. If the security report is not that favorable, the main target or personality will be advised to shelf or postpone the visit. So in personal daily endeavor, if one’s advance man is not good, armed with right gadget to detect danger but continuously misbehave and give wrong signals, it is safe to say that one is as good as dead, just a living ghost of the personality exists.

Attitude often feeds well on our past experience, people we relate with. We must realize that most of our personal brand efforts are geared toward manifesting our uniqueness with regards to how we help other people to succeed. Interestingly we cannot do that or succeed in this if we have a pessimistic approach to issue, if we can not radiate a form of attractiveness that will make others to blend with us. In personal branding journey many will not accept you’re offering no matter what you do, many will misinterprete your efforts as being self-centered or mischievous, many out of envy will backbite or malign you. Without great attitude, one can be affected by these external forces. If care is not taken, one will abandon the project and become discouraged. The position of attitude is captured by the following words which I gleaned somewhere. It is impossible to engage others to believe in your product or service, if your attitude projects the opposite.

If I may conclude let me say attitude helps self esteem, is the forerunner of your true self, It is your greatest friend or worst enemy, draws people towards you or ward them off, is the librarian of your past and presenter of your present reality, is the forecaster of your future and that you can not mask your attitude; it will always find its way out. How has your attitude helped you, you want to share? Use the comment section. I love to hear from you.

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