1 February 2010 48 Comments

Personal branding: make your efforts count

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


brandingbrand knowledgeEveryday gives me an opportunity to learn and observe people around me. I learn from people who have been successful and those who are still on the radar of success as well as from a complete fool. In fact there is no one on the surface of the Earth that qualifies for such appellation as ‘complete fool”. The more we dig deep the more we find the wisdom in the lifestyle of someone we call fool. The kind of wisdom we may learn may not necessarily be what works but what may not work so one can distance his ways from such lifestyle.

In a recent chat with a group of individuals, someone asked me ‘how long should I stick to personal branding building? My answer shocked the individual. Because I could see he was actually looking for a quick fix it. I did answer by saying ‘as long as someone has his being’. The reason is not farfetched. Sometimes you get it right and sometimes you have to manage the result of a misadventure in order to minimize its effects. Sometimes the journey may seem long, tiresome and one may think of quitting because of lack of immediate, quantifiable result. When someone is discouraged in the journey, it will be the best time to read biographies, minds of those we refer to as successful. One can do this by reading their books, listen to their audios or visit blogs of successful people.

Recently I read an excerpt of Larry King’s (Of CNN) book ‘The Art Of Talking’ where he maintained that his first radio job was gotten through enthusiasm about 37 years ago. That is not just an addendum but a pointer to something. The followings are some of my thoughts on how to make your personal branding efforts count:

Plan: you must know where you are going and chart a course to the place. Be ready to set achievable goals that will not increase your blood pressure unnecessarily. Set target on how to achieve your desire.

Patience: Never take yourself too seriously. You are not an instant super star. Otherwise you will get frustrated so easily. A time was when there was no single comment on all my blog post here. Along the line I nearly become bitter. Thinking my work is not getting recognition or attention. I almost abandoned the project. I guess I must be honest with someone out there. But later I changed my mind and continue; today the story is changing as everyone can see. Rome was not built in a day is still applicable to personal branding project. Individual needs high level of patience dose to excel.

Perseverance:  The higher level of patience is perseverance. This is the icing on the cake. Many people would have fallen along the way before they get here. This is how to add ‘extra’ to the ordinary to make it extraordinary. My question today is ‘are you given in to discouragement and you want to let go? Remember you are closer to the goal than when you first started. Keep at it.

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