25 May 2010 42 Comments

How to guarantee brand’s success

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


moneySuccess is not mystical. When you apply the principles and follow through the process, there is a high tendency that you can achieve substantial result. Success is never achieved overnight. Ask those who have tasted real success. It took them several months of sleepless nights, commitment, passion and patience.

Most brands suffer from despair, but stand firm with courage. They realise that courage is going from failure to failure without losing enthusiasm. Like everyone, I love it when it is fast and sure. But hey these words do not go together most times. So today it is my desire to discuss, share my little knowledge on some of the conditions that I know will guarantee your brand’s success any day anywhere.  

Comprehensible and quantifiable objective: No brand will succeed without a road plan. Every brand must see the end before it starts otherwise the challenges of the road will chase many brands to ground zero. So a clear comprehensive as well as quantifiable objective and goal is essential. Have you lost your brand’s objective? There is an opportunity to go back to the drawing board.

Deep insight of consumers’ psychology and behavioural patterns: Since the success of every brand is dependent on customers, brand must understand their sustainers’ psychological and behavioural patterns. The days of assumption and arm-chair researches are gone for go. Brand must go out to the warfront, at the point of desire and ability of their clients.

Learn to provoke, stir up and appeal to customers’ emotional bonding: people buy from those who stir them up of make them feel good and appreciated. Do not bore your customers. Add fun, be the brand that gives them hope and stir them up to reach their dreams.

Reach clients through their preferred medium: Brand does not make any headway by following selfish desires and enforcing that on its audience. Brand must look out for new media that appeals to its audience and follow that part.

Expose your brand’s relevance to clients through your creative stories: brand creative stories today is part of what ensure audience bonding with it your audience. Study and look around you, most channels are obvious for those who will look.

Let me conclude this with this quotation “No one has ever found success by doing the same things tomorrow that resulted in mediocrity today.”

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