19 August 2010 6 Comments

My social Media activities, itinerary/Diary

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

Things are looking up today. It is no longer news that social Media is gaining a lot of ground in Nigeria. Many people are now looking for news around social Media because it is an open truth that these web-based communication tools are helping start up and corporate entrepreneurs  in no small way. Because of the excitement around this, many people are diving into the river without necessary skills that will help them to scale through.

In the last two months we have had the privilege and exposure from the regular media to expound, open the eyes of Nigerian audience to the potentials and huge benefits associated with right application of the social media tools. Yes, we keep saying the environment is not ripe, the infrastructure among many other factors. Interestingly the numbers of internet users in Nigeria is increasing. A release in January 2009 estimated Internet users in Nigeria  to be  twenty three Million, as of last week I understand it stood at forty four million and it is increasing. So as we have opportunity with regular media, we have been championing, spreading the buzz around.

In the last two months, I havehad  series of Telephone interviews with major Newspaper and those interviews had received wider coverage. I have also been on Television programmes like ‘Sunrise’ of Channels Television talking about Social media and relationship building as well as Social media and security issues. We currently running empowerment seminars that are delivering right tools and knowledge to right audience. The results are showing as many of them are better users of the media. More importantly, we have also noticed an increased in numbers of undergraduates (studying Mass communications, Marketing etc) who are interested in learning how these tools affect their professions. In this regard we have helped those we can as time permits. Today also I was on Eko 89.75Fm talking about Entrepreneur, Youth, Empowerment and such sessions are encouraging with the kind of feedback one is getting.

We can do more and we keep hoping that regular media will join us in this crusade. Social Media has vast potential. I am also of that we will step up advocacy to ensure Nigerian audience do it right. We also hope that we will be able to affect the youth who are involved in internet scam through skill refocusing (if we get funding for that project). We will keep you posted as events unfold.

radio 123Social media

6 Responses to “My social Media activities, itinerary/Diary”