14 December 2010 19 Comments

Online Branding: How to build solid relationship on Facebook

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

Online relationshipfacebook-logoMost of us understand today that Facebook has become a phenomenon. With close to six hundred Million members which include individual and corporate brands’ accounts, facebook helps each brand to connect and stay in touch. It is helping many people/brands to reconnect with lost relationships. All an individual needs to do is to remember the name or email address of the contact. What informed this piece though is the need to know what to do when a  brand wants to create right perception, build strong relationship that will impact offline deals.

Create and sell experience: you can create right experience by becoming an amazing resource on your niche. Find a way of becoming an inspirational brand. This is because many people out there need encouragement to pursue their goals. Such inspiration also helps them to remain steadfast in what they are doing. One other way to create right experience is by sharing helpful links  to your ‘friends’. The links do not have to be necessarily yours. As long as you know it will be useful, go ahead and share it. If you hoard information, be sure someone else will see it and share them.

Do not spam: respect peoples’ privacy and time. Do not spam them with your sales messages. Take time to study your ‘friends’ preferences. You can do this by observing what they post on their profile pages over a long time. For me, I am pissed off if anyone takes a survey about how good they are on bed and share that with me. That stuff does not appeal to me. I am here to learn, engage, share and exchange quality content that will aid my relevance. For others that may appeal.

Avoid hard sell: here I am learning the rope too. That you have something that will be beneficial to your friends does not mean you must ‘over sell’ the idea to them. Sending a reminder about any idea every two-two hour will make many people block or ‘unfriend’ you.

Understand individual/group behaviour: social networking sites are all about relationship building, connection. This places a demand on each one of us to become a sociologist, psychologist etc. We need to understand our community/group members, find out what the rules of the community/groups are. When you have a group that focuses on office culture, it is not appropriate to share a link relating to bedroom behaviours or any other issues that will not help the free flow of acceptable ground rules.

Take note of small details:  When someone ‘likes’ a content you post, appreciate them. Become a keen observer of the person’s content and reciprocate in your own little way. When they have issues in resolving a problem and they share it on their page, offer help if you can or refer them to anyone that can be of help to them. Send your friend birthday wishes, congratulate them on little achievement they make etcDemonstrate your brand expertise: This is important to relationship building online. People want to friend someone they think will add value to their lives in one area on the other. Identify an area you think you can be of added value. Be a trusted resource for many as much as you can. That aids solid relationship building.

Have fun: this is really critical to relationship building. Be fun to be with. While you do not have to be a comedian, it is essential to find an element of fun in what you do and promote that.

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