6 October 2011 10 Comments

6 branding lessons according to Steve Jobs’ Life

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

Yesterday marked the sun set of a great icon. Today present an awesome moment around the world to re-asses what really matter in the lifespan of any brand. This is because one of the world’s inventors, shinning light, leaders, fighters, Entrepreneurs, innovators and brightest individuals born in the second half of the 2oth century just passed on. Steve Jobs’ life taught us a lot of lessons. There are several things brand communicators, custodians, owners can glean from this short but impactful life which sun set came at fifty six.Steve Jobs, Technology,Social Media, Online Brand Communications

One major lesson I have picked from Steve Job’s life is the urgent need to truly gain self independent from every form of external opinions. While it is great to listen, any brand that runs its entire administration on what others say will never move faster or reach any significant height. The Brand ‘Steve Job’ taught us a lot of lessons and here are some of the summaries.

Always feel the whole elephant: I am sure we have all read the story of the three blind men that felt an elephant with their hands. Each one had different perspectives of what an Elephant look like based on where their hands felt. In life, Steve Jobs’ brand demonstrated a need to feel the whole elephant. Brand must make decision from an all-round, well informed opinion. Steve Jobs was never known to be corporate Executive with self-centred mindset.

Learn To connect the dot: At Stanford University graduation in 2005, Jobs pointed out ‘ one of the strong reasons for dropping out of the college was that I could not connect the dot of why I should waste all my parent’s saving on acquiring a degree that may not be relevant to his future’ After dropping out, he opted to attend classes that were relevant to his future. What are the major changes your brands need to make? He said ‘Most times we cannot connect the dot of our lives by  moving forward, we can do that only by going backward to straighten up’.

Sound Academic/ professional Certification is good but not the Ultimate: in addition to the above, Steve jobs’ life taught us it may be good to have great people with sound academic backgrounds, hiring and dealing with many people with great attitude do help. Does your brand insist on hiring/dealing with people with academic certifications only?

Failure is never final:   Steve Jobs was once sacked by the board of the company he co-founded. He did state at that time, he felt miserable and did not know what to do. Also, Steve Jobs was diagnosed of Pancreatic Cancer. His doctors told him he had only six months to go. With all these seemingly discouraging stuffs, Steve hanged on and lived few years after. He also overcame his company’s setback. He staged a comeback and became Chief Executive of the same company where he was sacked. Steve Jobs always encouraged ‘stay hungry and stay foolish’. According to an online analysis:there are three basic business stories here: the rise, the fall, and then the comeback. Jobs provided a vivid example of each. Never forget, failure helps you to start again.

Creativity: There is no future for any brand that is not creative. Stay hungry and stay foolish is a great nugget that helped Steve Jobs’ brand became a celebrated brand. How creative is your brand? Do you place priority on this?

Extreme passion: One of the drivers of creativity is doing what you love who you are and what you are doing? Steve Job could not have gone far if he had pursued medicine that his parents dreamt of. Follow your passion to stay on top.

Are there other lessons? Please share with the community.

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