20 December 2011 1 Comment

Brand Communication: Creating awareness through SEO

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

Brand communication strategy in yesteryears mainly hinged on Newspaper and print Media adverts now. If brand did not have enough fund then, it could be a mirage to think of gaining any eyeball at all. The advent of internet, technology is changing the game plan. But now it is sheer foolishness  crying because our brands do not have heavy budget. Get me right, there is nothing like something for nothing, there is always a price tag.SEO, Brand communication, Brand visibility, Band awareness

Creating brand awareness, communicating brand globally, getting found with great referral opportunity has become so cheap. This opportunity starts with a web presence inform of websites, Blogs, online Television as well as Radio channel among others. Interestingly, these channels may not be as expensive or out of reach as many will want to believe.

With search Engine Optimization (SEO), we are now in the age of ‘keyword’. When we talk about Real Estate, we all know what counts: Location. Keyword is the lifeblood of SEO. No strong brand communication, visibility or awareness can be achieved without a keyword. Being lousy in keyword use will turn a brand into jack of all trades and master of none. Until we understand this secret, efforts will be dissipated and scattered without any tangible result. No brand wants this.

To be relevant and enjoy greater awareness as a brand online, we need to consciously take required step which leads to stardom. One good reason why brand communicator must not take SEO with levity is demonstrated in customers’ pattern and psychology. Many customers use Google and other Search Engines to find brands. A brand visibility and exposure will largely depends on its keyword domination.

To create brand awareness through SEO, here are my thoughts. This is in no way exhaustive. Readers’ feedbacks are welcome.

Determine your keyword: what will your brand be known for? Zero on a keyword for each product or brand you want to promote. While some keywords are already taken, your brand must work hard in searching out keywords it can dominate. Never forget, if your brand can not dominate it at long last, it is a waste of effort.

Strategically place your keyword in right place: This includes your title, header and texts within the content across board.

Build quality link: The number of links to your content now count. The level of authority, relevance a brand will enjoy online will be determined through quality links. Building link is like building a relationship. It may not come in a day but a consistent effort in producing high quality contents and relationships with strong influencers will eventually pay off. Like someone observes, without quality link, a brand activity online may be a fruitless journey.

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