12 July 2012 28 Comments

Corporate blogging: 8 Deaf and dumb rules for success

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

Corporate blogging, social media, online communication, strategy for success in corporate bloggingBeing a physically challenged person may be an impediment but physical-impairment should not stop a person from reaching a desired height. We must acknowledge though reaching such heights will require more efforts with the challenge. For many organizations, starting a corporate blog had remained a big hurdle they feel could not be crossed. They give excuse of time, what to write, who to manage it and how to handle associated issues that may attend to this.

Despite all these challenges, a will to start and better understanding of the advantages with some leadership support can enhance corporate profile if started. We also observe in our environment that corporate organizations will rather invest in web advert than commence a corporate journey that has multi-sided advantages in content publishing. As much as we know that web advert serves as a quick fix it, but in the days of battle, web adverts do not have the structure that can fully support or gain any sympathy for the brand. Irrespective of any excuse or challenges a brand may have for not starting its corporate blog, here are some blind, deaf and dumb rules of success.  To be blind is enough challenge but to be deaf and dumb with it is enough challenge. So whatever excuse your brand has, these rules will deliver great result.

Merge broadcast and print style: For those who know, the rule of the game in broadcasting are different from what obtains in print. The broadcast medium has ability to break news but may not be as detailed as print. If you merge the elements of these platforms together without an overly use of one, there are chances you will hit the goal.

Punchy, precise and timely: Always remember people do not have the luxury of time when it comes to online environment. A snack-view approach will help. Be punchy, precise and timely in your communication process. Do not let your content be stale.

Conversational and not corporate terminologies: Everyone understands we are in the age of conversation. A conversational tone instead of the use corporate jargons will deliver better result. This is where a little journalism experience will help.

Do not be mad at negative comments: Many cannot handle well negative feedbacks. If your brand falls within that category, you may need a re- assessment of position. Some will give feedbacks that may not be pleasant. Your ability to manage feedback well will enhance brand’s efforts in this regard.

Incorporate creative style: Photo, info graphics, vblog may be good adds-on. Some will not be comfortable with text only. Add creativity to your efforts and monitor what works.

Technical know- how and personality: We live in an age where everyone wants to say something. Even when they should exercise caution or wait until when they have something meaningful to say. Your corporate blog must demonstrate your brand’s technical know-how with a great personality. This may seem insignificant, but it can be icing on the cake.

Get the passionate guy on board: hiring a team or guys who need a pay for what they do will damage your brand’s effort. It takes passion to a successful corporate blog running. So get a passionate team instead of thirty days make a pay team.

Long time view: this will deliver the brand from hasty conclusion. May want instant result. Often instant result may not be feasible. Have a long time view if real success is what you value. I must confess that i do not know it all after about eight year running, so please do enhance the discussion, use the comment section.

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