16 April 2013 2 Comments

Digital media intelligence gathering: 6 essential clues

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

Boston, Digital media intelligence gathering, Marketing research, digital media ResearchWe live in a world filled with orchestrated dangers. People kill people at a will. Bad people now strategically work out evil plot with success. In the midst of these all, we can discern clues that may help us to avoid impending danger if we are wise and diligent enough. We must all become intelligence officers and keen observers of cue and clues around us which can suggest imminent danger. The Boston bombing (the Capital City of Massachusetts) which happened yesterday had put the whole world at alert. It is also a clear signal, accepted fact to all that terrorism is no longer native of Arab or developing Countries. It is everywhere and we must all as a matter of urgency constantly look out for clues that will help us achieve a peaceful society.

Disaster, success as well as corporate failures have clues which can guide in averting them. In today’s piece we will be examining together vital clues that can guarantee or guide us towards success achievement in digital media activities.

Know your clients’ hangout: There are several digital hangouts today. Over dependency on one over the other without a concern to have an idea of what happens in every other hangout around you may spell doom. No hangout is too small to overlook. Neither is there a big hangout that does not have its own disadvantage. Never be caught unaware. Be actively interested in what goes on in every hangout your clients/targets frequent.

Use team knowledge: It is no longer sexy to be the only reservoir of knowledge in your community. There are many other people within the team that may have something to contribute. Marketing intelligence gathering is no longer the sole duty of marketing department. Use team knowledge as it can save your brand from untold dangers.

Continuously keep your social graph in view: Intelligence gathering is useless if you will not utilize the information and the social graph analysis. Constantly analyse changes in human and technological behaviours and social graphs.

Tap from corporate experience: while we keep saying we must do away with the past, there may be something we can learn and reuse. Never totally forget the past failures. There may be a clue in the ashes of failure which can guide you and your team from making same mistakes of the past. Tap and learn a lesson from your past corporate experience and that of other brands around you.

Engage your customer; let them be part of the story: Always note your brand story is not complete without your entire brand community. The customers’ input is highly essential because they are the ones that keep your brand engine running.

Promote corporate transparency: Nothing is ever successful without a high dose of integrity and transparency. Never forget the wind may blow one day and what you have covered for years may become your undoing. Be openly transparent about every issue your targets need to know. It may be costly in today’s society but it is still a cherished virtue.

What have we left out? Join the conversation, use the comment’s column

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