2 May 2013 2 Comments

5 reasons why online Brand monitoring is essential

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

 Digital media use has become part of our daily activities. Many are getting tired and coming to the conclusion there is no economic value outside having fun and staying in touch with political and other relevant news.

While digital media use to some may be a time consuming project, one outstanding benefit of this medium is its ability to give feedback on what people feel about your brand. This feedback mechanism helps you to engage and properly channel your idea. In addition to this, it gives your brand all the necessary ingredients which help in effective communication.

What we intend to do today is to help reinvigorate someone who is becoming lazy or about to give up on the use of social media tool. We just want to remind you to keep up the flame of monitoring your brand image. This will require listening even if you are not going to be actively involved in any other process.

So here are 5 reasons why you must continue to monitor your brand.

It will help in proper image projection: Your public image is important to your brand success. Monitoring your brand online will help you to have better perspective of what your brand target thinks about you.

It will help you to know the real issue: when you monitor what people are saying about your brand online, you will be able to filter major issue from the recurrent associations people associate your brand with. With this you can now re-craft and project right opinion.

Your action/messages become more effective: sometimes we think we have the right solution based on our own understanding of issues at hand. But many of these ‘solutions’ are often punctured with other valid argument from the target audience. At the end, brands are better equipped to offer right solution and communicate effectively with the audience.

Intelligence gathering: Intelligence is a great weapon in a brand route to success. Without ongoing intelligence gathering, a brand may be out of business tomorrow. You need to gather intelligence on what works, what is in vogue, where the market is going among other. The global audience now offer free knowledge in this arena. Online brand monitoring will help you to be in command of necessary facts you need to make informed decision.

Free data and research: in addition to the above, monitoring your brand online can give you access to free and unlimited data and research materials that can help your product development team.

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