26 June 2013 1 Comment

Six reasons why social media marketing integration works better

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

Social media integration, Online marketing mix, social Media marketing Mix, Benefits of multiple online platform useThere is nothing entirely new under the heaven. Those who have eyes can see a correlation or similarity in the past and the present.  Such similarity may not look exactly the same but there is something a discerning eye can see.

Social or digital media is no longer new, it has become part of our lives. No one can entirely live without it this day. Even if you are not interested, a child or brand of yours may be affected. That is if we assume you do not think your image, perception is of any importance. Be that as it may, we have noticed a trend which is peculiar to some. Many will rather stay with a comfortable platform for them and ignore whatever happens in the others. The trouble with this is that we may be missing a lot.

We understand the fears of many. Some say why bother when the fun you are having here has not finished?  But have you considered or thought about the possibility of such platform going down? If the fun suddenly goes sour what happens to you and your brand?  Some say that will not happen. That was what the builder of Titanic also thought. The rest is history. Everything related to technology do have chances of failing. So what if your preferred platform suddenly crashes. Aside from the above arguments, a brand, online marketer has a lot to gain when he/she uses social media platform integration. Let us therefore examine some.

Segmentation and unique features: each one of the digital platform is better with profile/client segmentation than others. Even though FaceBook and Linkedin are working hard on this, Google+ seems to have mastered this. Another great issue is that there are certain unique features associated with each of the platform which attract users to them. When it comes to passion, Google+ and PinInterest to me seem to have better dividend. When it comes to immediacy and instant feedback, Twitter gets the best value. Youtube is an acclaimed king in video while audio through Podcast is also coming up. Now staying with one of them will rob you of greater benefit.

Increase exposure: with the integration and multiple uses of various platforms for your brand marketing, there is an increased benefit of exposure to Millions of other users in different platforms.

Side attractions: sometimes we feel side attractions are basically evil and should be avoided like plaque. But we have discovered overtime that the side attraction in some of these digital platforms help strengthen their base and give more reason why many become active users.

Integrated social media platform makes sense: like in the old marketing school, we talk about marketing mix. The essence is to reach many people in whatever medium they prefer. The same applies here. You do not want to force people to come and meet you in your preferred platform. It is yours to go to where they are.

It strengthens brand’s credibility: credibility is a form of social currency. When you engage social media marketing integration mix, you increase your brand’s chances of credibility quotient. This may help you one day.

It protects your image against impersonation: Sometimes, when you stay away from other platforms, you may inadvertently create a loophole for impersonators to use your brand name in a negative way.

Do you want my advice on the basic four to use, then i recommend Facebook, Linkedin, Twitter and Youtube.  But if you can, add Google+ and PinInterest. This infographics may also help.

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Photo Source: SeenBest

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