23 July 2013 2 Comments

How to create a future for your brand with digital media

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

Social media, Social media management, digital media, Digital strategyThe future we talked about yesterday is here. Many of us do not realize this early. When the tomorrow we envisage comes, we postpone it till tomorrow. Unfortunately that tomorrow never arrives for many. Many keep regretting had they known this. I used to say that also. But I discovered if I trash that regret and start something today, things we look different tomorrow.

I am beginning to also think many of us especially in Africa do not know what the definition of what work is. For many, sitting down behind computer every day researching, creating content and publishing does not look like a job. As long as this effort generates legitimate income or is taking you towards your life’s goal achievement it is actually work. Whatever you wear as long as you remain productive must not confused you especially if you work from home.

Some will use digital media to help position and push their career forward while majority of professionals in this field will use the same platform to help everyone else engage and profit. Whichever class we fall, we have no excuse to live our career or future the same it used to be. While you are still searching or on a job, the digital media can help everyone makes the right connection, shift for better. I do not know anyone is not enough excuse. People will be willing to know you if you use the digital media to your advantage. The future we are waiting for is on our finger tips. I wish I can say this over and over again. To craft a future using the internet or digital media, we must be able to address the following points very well.

What is your passion: when you come online, the best thing that can happen to you and which  probably can make your fish to swim without drowning no matter how smart you think you are in this water is your passion. No passion, no life and no relevance. It is that simple. What is the problem you cannot stand and will do everything to find a solution to? This will be gas going s, fuel and energy that keeps you going when things appear to be slow. Never forget your passion must have a focus and target. That is highly essential and very crucial.

Ask what you can do better: in addition to the above, please note there is nothing you want to start or do that someone had not attempted to do. There is always a green light from where you can forge ahead. You need to about this. Your difference is in what uniqueness you bring into this. In other words you must think on how to do it well.

Deliverables: Everything we do must have deliverables. You need to set deliverable right from onset or else you will not achieve much.

Keep pushing the limit: to excel and create the right future, keep pushing the limit. No matter the level of your achievement there is no resting place. Success will breed new success.

Keep taking note and learning from everything: Continuous evaluation will help you achieve the goal. Keep taking note of mistakes and great successes on the way. Do not wait until the end of the journey to do this.

Online media is here to stay. Do not be left behind waiting for the favourable weather. The weather and push you need is at your finger tips.

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