12 July 2013 0 Comments

Social media: How to avoid self destruction

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


Social Media Dangers, Social media crisis, Online Crisis, Online Reputation management, How to avoid online catastrophyI passionately love social media but I have come to realise there is nothing that is permanently good without a side effect. Many drugs we use with fast and effective result do have some known and unknown effects. Yet we will not say because it has bad side effect we will rather remain in pain. This can only become an option if the damage is of far reaching effect than the benefits.

To get the best value from social media, I often encourage we do some tutorial in it. We do not have to go to regular classes. All we need to do is readiness to spare some times to read online if we desire to get the best. With this, we will have proper perspective of what we are signing in for. Unfortunately many want a baby but do not want a protruded tummy for nine months. Social Media has many hazards and the ability to know what you can do to attract or avoid these dangers, the better for you. Today let us examine some.

Never act like the whole world revolves around you: many people think people on social media owe them something. If you continuously maintain this attitude you will be shocked when the tides turn. Be proud of your brand, achievements, stand tall in all you do but never be so arrogant in your approach. It is a matter of time alarm will blow and you, your brand may not recover.

Do not start it if you are not prepared: Many do not consider the long term implications of their actions, utterances and demeanour online. They may tweet, post abusive content, video just because someone did something wrong or because they feel insulted by another person. Beware, a little fire may lead to an inferno

Note that Community voice is usually stronger than your voice: When you take people, community for granted, it is matter of time. You should not always make attempt to have the final say. This has a potential destructive tendency.

Never be economical with the truth: while it is not always possible to divulge corporate and personal information online, there are times you need to be vulnerable and say it the way it is. Lies are easily discovered today. Stop lying and be factual. You will get supporter who will empathize with you if you remain truthful.

Language and culture: There is a language that befits queens and kings. Do not make a habit of speaking trash. Be sure you understand and can read emotions of your friends, subscribers well. That they are keeping quiet does not mean they approve you. Do not want until when you have a crisis in your hand before you know what to do.

Except you are a Political/entertainment blogger avoid politics, Religion and X-rated: in addition to the above, politics and x-rated materials may affect you and your brand badly. The only caveat here is that except that is your call. Even if the community does not revolt, search engine may penalize or put a warning signal on your content

Manage your anger: Anger management is very important online. Many will say what they want to say. Think about your brand and be civil, polite as mush as you can.

Avoid hard sell: The platform is called social media not just for the name. To engage hard sell strategy will land you in a hot water.

Avoid unwarranted attack on a strong community leader: while some people feel it is cool to attack a strong online influencer in order to gain fast popularity, the after effect may harmful. This is especially so when you pick on someone who has outstanding name. A case study in twitter community in Nigeria happened yesterday (11/7/13). A politician named Bode George granted a newspaper interview where he flagrantly abused a former World Bank Vice President for Africa, Oby Ezekwesilli. All the later did was to mention this on her TL. This caught fire and Bode George’s image suffered much for this.

Do you have a great example/case study to share? Use the comment section

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