24 December 2013 0 Comments

How to become a better Digital media and brand communication professional in 2014

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

ommunication professional. digital communication strategy, brand communication professional, leading a change in digital media, Brand communication success strategyThose who know understand the increasing trend in globalization, consumerization of technology as well as individualism will keep growing. There will be revolution in every area. To expect things will go back to the way it used to be in 20th century may be an illusion. There is no point in crying over split milk. Your service consumers will continue to be the major decision makers when it comes to the level of fortune you can reach. Becoming an indispensable element will rest on several factors. These factors may be within your control if you know how to work stuff out.

The level of competition will continue to be on the increase in every side. In the midst of this, digital media and brand communication professionals must become better if they want to make real impact in their worlds. We must move beyond being good professionals to better professionals on the cutting-edge. After a long break in posting here and as we approach the holiday while preparing for the New Year, here below are our thoughts on how digital media and brand communication professionals can become better.

Better education ((for yourself and your targets): this is very vital. The changing face of what is called education is like a mystery to some. Some of us will have to go back to normal classrooms to sharpen our skills while many must keep up their knowledge arsenal through rigorous reading. Those who are wise will understand they need to up their games through a commitment to thought leadership building through customer brand education, consistent communication of what their brands represent in the market. This will help them to be noticed, remembered by their targets.

Keep an eye on the changes that may affect your industry in the next decade: several changes are coming. Some are visible, tangible while some may seem insignificant. We stand better chances if we keep an eye on what we think are insignificant today. People used to say digital media will not make much impact. They have been proved wrong.

Learn, build new and valuable alliance: relevant alliances will save you from useless effort and struggles. Know what you want and go after the right people.

Understand traditional media will still be part of the game: Do not forget also traditional media will still continue to be relevant to your professional progress. Master what is important and connect with media influencers who can help you in achieving professional excellence faster.

Sharpen your strategies: An adage says ‘the reason why a soothsayer consults his oracle after five days is because tomorrow may not look exactly like today’. Learn from this. Your sound strategy today may become obsolete. Sharpen the rough edges now.

Be the happy face of the organization: there is too much confusion and gloom in the air around the world. Learn to be the happy face of the organization. People will be drawn towards you with this attitude

Never be afraid of risks: risk is part of life. Take calculated risk. If you wait for the right and perfect time you will achieve nothing

Become better project manager: Everything is now project based. Living your life itself is a bundle of projects. Study how to become and organize like a project management guru

Understand your mind is recession proof: there is no guarantee there will be no recession. But if you keep your mind positive and engage your thoughts on things that are positive you can overcome anything

Master the art of negotiation: You may not always get everything you want 100% in every deal. But master the art of negotiation so that you do not always be the losers.

Learn to listen the more: become a good listener. You do not learn much when you do the talking. In the last one month, I have learnt a lot in a new project I am involved through listening and asking questions.

Increase your value through better understanding of metrics that count: this demand that you keep an eye on outcomes that matter to your organization and industry, learn what works better, prioritizing and plan in advance for useful metrics.


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