29 January 2014 0 Comments

New market jargons: How to position your brand for new opportunity

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

New market jargons, Brand Communication, Listening, Brand Education, Changes in the market places, Trend monitoring, Trend spottingChange is the most constant thing in life is a statement many may have issues with. But the truth is that we cannot fight against the reality. The challenge with many is the rate at which things change. It has been difficult for them to catch up. Many are panting, yet they keep moving on while few are positioned to flow with the wind of change when it comes.

If we are students of history, we can find a semblance in what used to be and what is happening today. Of a truth, it may not have a striking semblance but there are elements which point to the fact that if we have our foundation and focus right, we will always be in the direction of success. In the past, we talk about return on investment. Along the line, many posit it is no longer business as usual and instead of returns on investment, it is returns on influence. For those who have solid foundation, they can quickly relate with the new slogan because they already know the basic. It is just to adapt to the new process. With solid foundation in the previous nomenclature, they can wade through the demand of the new frame of things. In a recent research, I am beginning to hear, there is no more something like Business to Business (B2B) or Business to Customer (B2C) rather it is now H2H-Human to Human. This comes to affirm a common cliché which says ‘people hire people, and companies do not hire anyone’.

In this new age of changing nomenclature, many may/will be lost in the skim of things. They may wake up too late to changes in the market slogan. To succeed, you will require a new level of heart. Now what are the solid foundation you must have to excel?

Learn what it takes to be a market leader: Market leaders know what sell today may not be in vogue tomorrow. They also know a solid foundation in integrity and passion for what you do will be essential to remain on top. Take these seriously.

Improve on your learning process: Everyday, increase on your learning process. Expand your horizon each day by making sure you are growing in certain area that is essential. You will not miss anything if you do to this.

Hang out with other forward looking professionals: Never forsake the communities of organizations and other professionals who are making giant stride in the industry. Hang out and monitor them closely.

Never forget to keep abreast of new industry jargon: Like we said earlier, new jargon will break within few minutes. Be sure you are conversant with them. If you are not doing this, you may miss out big time in essential conversation and changes in the industry.

To excel in your field today, let me conclude with Debra Benton quote “you don’t have to come into a situation knowing it all. But you do have to come in wanting to learn”. It will be good if you take to heart what Buffett says “if you end your day without knowing more than you started, you’re not doing something right”. With good foundation and a desire to learn, you will remain on top

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