3 September 2014 0 Comments

Online free classified Ad: why should small business embrace it?

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

Advertising is not a modern nomenclature. It is as age long as the society itself. As individuals, we are daily involved in advertising without knowing. When you wake up in the morning and brush your teeth as well as take your bath you are involved in subtle advertising. Asides from personal hygiene factor, your efforts are geared towards considerations for others. Real advertising began in the medieval periods when outdoor eye catching displays were used in Rome. After this, we had the advent of ‘town criers’  who were sent out to announce news to the public.

A common, but within the reach of everyone, Is the classified advertisement. Classified advertisement has been  part of the society  as early as possible. The advent  of technology today has propagated lots of  free classified web Clhassified advertisement  is often a small advertisement place in a newspaper or public domain which can expose an offer or request to the target or general public. Typically classified Ad is often in a small print that appears along with other ads of the same type. Classified ads are generally not lengthy but mostly a three to five lines long by 65 characters wide.  In the past, most classified Ads are free. It is used by individual to reach target audience without much stress. It helps to expose the offer to greater audience an individual may not have opportunity to reach.

The advent of digital technology, there are now myriads of free classifieds  web  which provide individuals with great opportunities to expose their offers to Millions of eyeballs online. Many believe placing a classified Ad does not have much effect and therefore will not like to be involved in it at all. When it comes to free classified advertisement online, here are some reasons small and medium scale business should give it a trial:

It is absolutely cost free: with free classified advertisement online, there are no cost attached. The time it will require is to follow the process it will require to get your Ad up and running. Compare to likely effect it may have, this is not much a price to pay.

Google never forgets: Do not ever forget anything online is there for eternity as long as we have Internet and Search Engines like Google. What seems inconsequential today may be a pathway to your business fortune tomorrow. Since it is mostly free why don’t you give it a shot. You have nothing much to lose.

What if: one other factor you need to consider is the ‘what if’. Ask yourself,  what if my customers are daily attracted to the free classified web in question? Do I have anything to lose? Even when it is only a fraction of your target audience are using the platform, what is the cost of reaching them if you ignore this tool for now? These and many other factors are things to consider before you throw the baby away with the birth water when it comes to free classified advertising

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