3 December 2020 1 Comment

Winning Strategy: What lack of discipline cost me

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

Winning strategy is the lifeblood of any successful initiative. Getting it right is important. This is because it has been affirmed 70 percent of strategic plan often fails. This failure also is the cause of 73 percent failure of great initiatives

Leo Bottary, the Vice President, Public Affairs of Vistage International, affirmed it takes a lot of work to get a strategy ??right because it will require objective situational and stakeholder analysis, clarity of purpose, sense of urgency, consistent promotion of values, playing to your own strength, proper understanding of culture and force of leadership. But above all, it takes discipline, transparency, monitoring and evaluation among others.

It is of note that this platform (Media, Communications and strategy) was established in 2008. The platform was very active, maintained its purpose for the first 9 years of its establishment. But from the tail end of its nine years, its owner became distracted with many other things. These ?other things appeared? very important. But at long run did not add commensurate value as expected.

Along the line, the tenacity, discipline and strength required in the area of blogging, sharing values which were bedrocks of the owner?s major consultancies, business deals and invitations to speak at industry conferences disappeared. This is what informed this post for. The purpose is for community members to learn.

What are the lessons I have learned?

?Never change a winning strategy? is a constant clich? of a senior colleague but I felt, multitasking was the missing word. Multitasking is good if activities and efforts in the various directions are delivering right values. Otherwise, focus will be the best approach.? I spread myself so thin and started gasping for life without much result from all.

Constantly evaluate result: Life is not all about multitasking aimlessly. If the result of multitasking is not comparable to your focused activities, it is better to place emphasis on few actions that deliver greatest value at the end.

Learn to make U-turn early:? For many people, they know something is wrong with the approach they are using. But the will power to make the necessary U-turn is never there. Yet they kept pushing aimlessly. I erroneously convinced myself all the efforts spread in different directions would take time. Today I know better. While I got result, I could never affirmed various minute results gotten were worth the effort.

Listen to your stakeholders: Sometime, life has a way of placing some loyal stakeholders across our path. But listening to them is a major thing. In the past three to four years, I had many concerned stakeholders who called, sent mail and even took time to visit me to reconsider my strategy of spreading my efforts in other areas I claimed were worth my time. My usual reply was to say ?thank you? but I never acted on the feedbacks. Today I am wiser.

You need discipline: tenacity of purpose as well as discipline are vital. No one cannot be a great information conduit without heavy investment in learnings. When my writing energy dropped, my passion for voracious consumption of relevant information also dropped. Though I did not realise this early. But over time, the numbers of hours I used daily to read also dropped, unconsciously.

It is never too late: One thing that is crucial in life is a decision. For many months, I would promise myself, ??I would pick up the pieces and start writing next week or month??. But there was always one excuse or the others. So I kept delaying, allowing procrastination to take the upper hand. ?But from today I am back.

Check, comb the environment: When we drop our leadership edge, many who had been waiting on the line would take the advantage and speed past. This is normal. But do not be scared. If we really have it, know the winning formula, it may take some time but the brand always bounces back. We must keep an eye on the new trend. This will help all the necessary energy invested. It may not come cheap, but ?a great comeback is possible after a while.


Have you ever abandoned anything or became distracted? What are the lessons you learn? Are you being distracted now? What do you think you can do now? Let the conversation begins again.

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