4 March 2021 0 Comments

Executive Branding and Thought Leadership Value

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals

  1. Executive branding, value of executive branding, Thought leadership building, How to gain value in thought leadership buildingThe dynamism in the environment is practically affecting every space. None is spared. Technology keeps changing the landscape for good. Some believe the changes are bad because it is bringing more tension and work across the globe. Prior to about four decades ago, not much was heard about executive branding. With the advent of technology and changing in media space, brands had gone beyond just being a product and services.

The introduction of personal branding into the realm had led to a strong demand, positioning of everyone in the executive chamber, which today s tagged as executive branding. Initially executive branding is application of offline marketing strategies into the marketing of senior management/Executive brands.

With the changing landscape, a new lexicon, ?thought leadership? became a buzzword. More than ever before, building strong reputation at the offline and online level is now a necessity not luxury. Interestingly while a sizeable number of top-level executives had recognized this by going ahead to hire professionals, who daily do this on their behalf because of pressure of time, countless others had not seen any value in engaging this.

Integrity may be the foundation of trade success, but reputation should not be ignored. Reputation is a social capital that pays higher dividends if maintained and monetized. An executive reputation can help attract right value for the brand as well as the corporation they lead. No C-suite should ignore this in this volatile, uncertain complex world we live today.

What does this noise about Executive branding and thought leadership entails?

Opportunity to communicate value: Value is what people pay for today. The value a person brings to the table is really important to personal success. Unfortunately, many have greater values that are hidden or not exposed. Executive branding and thought leadership building helps an executive to strategically communicate and position inherent values.

Promoting personal excellence: excellence shows in our daily habit. Because we can only be in one place at a time, human beings are not omnipresent. Using available media platforms can help the whole world to appreciate personal excellence and distinctive opportunities associated with the C-level brand.

Helps clients to gain and learn from the brand: Executive branding and thought leadership engages knowledge sharing as a great weapon of engagement. An average executive has a specialised knowledge gained over the years. Either at the classroom or street level. A deliberate and strategic application of executive branding principles will help the community to learn more as well as gain from them. These benefits are mutual. Many community members, global or local, often turned into brand advocates who spread positive word- of ?mouth about the brand.

Brand loyalty: Loyalty is a scarce word in our world today. Before a person will give his/her loyalty to another, there is always a personal conviction that is worth embracing. How do you become convince if the brand is not known? Executive needs to know we live in an age where admiration and loyalty is becoming so scarce, engaging these twin tools will push up an executive reputation. Especially if it is done well.

While looking at what these entail? Many are afraid of doing the necessary work.? No one has a valid excuse today. Hire a professional or do it yourself. But before you start, have a goal. Efforts not directed will be wasted.

How can I start?

Create a mentoring group: it does not have to be physical. Use the digital platforms to your advantage.

Join professional groups where you can contribute: There are several global professional associations each C-suite Executive can become part of. Find the ones you are comfortable with.

Have a functional website and social media handles: These tools are avenue for knowledge sharing, brand positioning and loyalty building especially if there is a will and commitment. LinkedIn has become a go-to platform no forward looking Executive should avoid. It is not just creating a handle. The handle must offer value through constant and fresh content update. One great pitfall here is to deliberately engage in misinformation or spreading of unverifiable facts. It will hurt badly.

Are you a C-Suite Executive? Are you positioning yourself adequately and strategically? Do you or your top management need help in this area? Talk to us now. We can help shape your perception.

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