5 August 2021 1 Comment

Positive illusion, technology and the media industry orientation

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


The study of positive Illusion (PI) has its deep root in psychology. Its, PI?s influence, though majorly focused on individuals has implications for every industry. This is especially so for the media or marketing communications industry.

Positive illusions is defined as ??a set of ?related beliefs that characterize the way people think about (1) themselves, (2) their ability to control environmental events, and (3) their future??. ?Everyone is daily faced with challenges. For the media industry, technology is a major concern. Technology has brought forward challenges of Artificial intelligence and other challenges facing news gathering and production.

Despite the challenges, PI has provided a soft landing which allows everyone/professionals to become positive in spite of all. PI allows people to believe there are more positives in the challenges faced than the odds. One caveat associated with PI, which we must embrace, is that PI?s positivism had led many professionals to overrate the hope of overcoming the challenges without facing the reality and threats.

This overrated position makes some to go to the extreme. This extreme promotes short-lived psychological wellbeing. This psychological wellbeing, destroys the potential opportunities in PI. Within the media industry, technology has brought many changes but many continue to hold the view that media (journalism) cannot be eliminated and the profession will continue to be relevant irrespective.

This outlook, though partially correct, had led many professionals astray because they refuse to embark on activities or pursuit of skills which can adequately prepare them against the odds pose by technology. Truth must be told technology has in its wings many advantages. This negligence, the pursuit of skills, at the end had led to many media professionals becoming ill-suited and outdated over time for their opportunities.

What best approach should a forward looking media professional has towards PI, technology and the future of the industry? Patricia Aderibigbe, a communication professional with United bank of Africa (UBA) suggested ?we all need PI because PI is good for our Psychological wellbeing and Resilience??.

The only warning according to Patricia Aderibigbe is that professionals must watch against an overdose which can lead to a delusion. Media professionals must be positive about the changes with regards to PI?s capacity for growth but a definite strategy should be in place to engage and gain the necessary skills that will enhance sustainability and relevancy of the industry in the face of changes required. Applying this approach will guarantee full benefits of PI towards technology which can turn into vitamins that enhances life?s significance for the industry and the professionals.

Now let us discuss application, usefulness of Positive Illusion with regards to Technology and the media industry

The challenges of technology will continue but with the right dose of PI, media practitioners will be able to hold a positive view of the challenges posed by technology. This positive view will not overlook the challenges but make them realistic as well.

Number two, with good dose of PI, professionals become more confident in their own abilities and can perform optimally and beyond. This confidence, will allow professionals to be success-focused and achievement-driven instead of having a pessimistic outlook towards technology.

In addition, with PI, media professionals can work and collaborate more with likeminded people. This interrelationship, dependence and collaboration will bring a lot of advancement than when they work in silo.

A fourth benefit of application of PI to technology within the media industry practice is that professionals can cope with life?s challenges better. In this case, continuous and dynamic challenges pose by technology.

Why is this piece important? ?Media professionals must acknowledge the necessity of adapting to life?s challenges is one of the most important skills they must strive for. ?Most of the people who had practiced Positive illusions in the face of challenges realized that PI plays a consistent ?key role in helping them cope with, and even benefit from, professionally threatening and skill-altering catastrophes.

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