20 October 2021 0 Comments

How to increase the value of social selling skills

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


The age we live in requires a lot of adaptation and cultivation of several market-enhancing skills. Many are at a lost because they do not know which of the skills they should place a priority on. Whatever we do, we are in the fast age of social communications and selling. Surviving in this age without social selling skills will put a lot of pressure on brands’ survival and relevance

It is no longer a question of what if, it is a strong passion for that will help individuals and brands to excel. In our own lay man definition, ‘social selling is ability to develop social skills,mutually beneficial relationship and seeking  the welfare of others over sales drive’. While the pursuit of sales is good, relationship will be the best route to achieve this. Others definition of social selling by salesforce  is ‘Social selling is a lead-generation technique where salespeople directly interact with their prospects on social media platforms’’. Christina Newberry and Caryy Olafson defines social selling as  ‘‘a new approach to selling that allows salespeople to laser-target their prospecting and establish rapport through existing connections’’.

What is obvious from the above is that social selling has a great success if the human angles are taken care of. Human beings are important and how we treat them count. Social selling cannot be successful without basic stuff like the following:

Keeping your credibility intact: Social selling cannot be successful in a sustainable way if integrity is overlooked. We can only deceive people once or twice. The moment people feel cheated and cornered, all the benefits of social selling will go down the drain.

Open communications or conversation: in this age, dialogue, communications, empathy, wearing the other person’s shoes instead of an egocentric drive will help. Communications, open dialogue as well as active listening will help anyone involved in social selling to get the real deal and pains of the customers. Thereby the seller become more aware about how to serve the buyer better than working form an assumption.

Relationships: quality relationship is essential in social selling. Many believe the level of your connections and their worth can deliver greater dividend that personal effort over a long while. To ace your social selling skills, consider building connections across board. A focus on a specific population or connection may fail when such population has no more controlling or purchasing power. 

Content or knowledge sharing: to really excel in this age, ‘knowledge hoarder’ has no future. Becoming a mobile reservoir of highly impactful knowledge is the foundation. Beyond that, share, share and share should be your buzzword. The more we can help everyone or target in alleviating their pains the better for the brand. We cannot remain static in the pursuit of knowledge in this age. A passion to learn what is relevant and scalable will push the demand for our markets high.

Learn how to convert: The more we can convert potential to actual user of the products we are offering the better for everyone. Doing all the above points without a strategic ability to convert may lead to frustration. We must keep learning new and best ways to generate more leads and bringing everyone we come into contact to come and dine at our table. This is herculean task but we need to aim for it.

Ability to learn, unlearn and relearn: this has to do with ability to follow and remain true to our promised nature. In other words consistency of purpose through learning, unlearn and relearning. 

Practicing the above will help in achieving the goal set. 

Do you have challenges/problem in annexing social selling in your field? Please talk to us. We are here to help

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