13 October 2021 0 Comments

Social Media: Implications for productivity and personal mental health

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


We live in a world saturated with social media tools. It is an overcommunicated world indeed. Several social media  platforms present opportunities  for us to share and position our brand

Individuals and brandsare struggling to remain in the face of their audience. This has heightened  the competition. 
But at personal level,desire to be relevant and remain infront all the time is creating a lot of imbalance among the adult and especially youth population.
Cases of mental health, low productivity issues are  daily surging through the use of social media tools.  Ordinarily  these tools should help us in achieving  certain desirable goals in life. 

But they  have suddenly  become dangerous as well as hazardous  to mental health of the populace.
Based on the above, I was invited today  as guest expert on Lagos Television, DSTV 256 to discuss “Social Media Implications for mental health”
We actually used October 5,2021 global outage of Facebook, Instagram  and WhatsApp as a case study.
My analysis was divided into 3 major parts: Social media global landscape vis-s-vis Facebook, Instagram and WhatsApp dominance, (2)the conspiracy theories and the facts and (3)  implications on mental health and how to safeguard  personal mental health.For  those who watched the show,or if you missed it, the replay is available here.  https://youtu.be/NTWSkuyYlcY


With support from Africa Foundation For Young Media Professionals  and one other organization, the topic has become a research  project which will be released in ebook format soon.
But for now, Social Media tools have become strong business, MSME weapons and they accounted for a major revenue source to advertise and as media to take orders. 

To prevent ancient, high blood pressure and associated mental health issue, business men and woman should understand nothing is absolutely perfect or error proof. So business (wo)men should not put all their hopes on social media tools.

One safeguard is to have a pie  of the cake: have a Personal e-commerce site if it can be afforded. Also they need to remember  money is not everything.  Not making money in few hours will not totally destroy enviable future.For individuals, learn to detach yourself  from your phones as well  as deal with “Fear Of Missing Out- FOMO” of anything good. 
Life should be lived on personal terms and not approval of any. A good self-worth attitude to live will liberate many from constant desire to be like the Jones out there.Look out for the full research findings.

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