11 January 2022 0 Comments

Positioning for 2022

Author: yinkaolaito

Yinka Olaito is happy,excited and passionate Communications & Media specialist, Trainer and speaker. Yinka Olaito helps Profits and Non-profits with effective communication and positioning for premium service delivery and returns. Yinka Olaito also has special interest in Development Communication and has consulted for noted UN Agencies. Yinka Olaito is the CCO of Michael Sage Consulting(Communication/digital media), African Child Education Right Initiatives(NGO) and Content Director, Africa Development Talk( online Platform for discussion on Policy, Governance, development across Africa) and Africa Foundation for Young Media Professionals


This may be coming a bit late but we guess we owe our community members a duty to share some insights that may help. No one should be in doubt now that changes have become the norm rather than an aberration. Expecting things to be normal or static may be living in denial of realty. We now live in volatile uncertain complex and ambiguous worl

The earlier we adjust and live with the above, set up a strategy that can make us remain afloat as well as flourish irrespective of the changes, the better for everyone. Those who resist the change will soon go into oblivion. Prioritizing personal health and safety has become a matter of urgency. Thanks to COVID-19 which continues to ravage our world with new variants almost every month.

In spite of all these, disruption in the market space as reflected in hyper-competition, high velocity and influx of new services and products continue to stare everyone in the face. Waiting too long, not applying safety measure will send many to their early grave in no long time. To excel, we will like to suggest the followings

Think and align technology: Technology will continue to disrupt the system. To find a sustainable base, technology must be deployed. A focus on technology which helps to reduce human-to human interaction for the meantime will help a lot. At least pending when COVID-19 can be conquered.

Speed : With appropriate use of technology comes the need for speed. Time is of essence for many in this jet age. Even if we have the solution, inability to deliver at the right speed will hurt.

Think Collaboration: desire to own every piece of the cake now will hurt many brands. There is an increasing need to work with others to produce something the market need. Those whose desire is to own everything will lose big time. We must learn to work with other collaborators who can help us work better and with lots of efficiency.

Project management: this skill is now in demand in an increasing volume. When we talk about multitasking in today’s corporate world, the need for advanced or basic knowledge of efficient project management is now a must. No one will go far without this skill. By whatever means, it is time to learn how the whole project management gamut works. While there are several layers, it is expedient to learn the basic that can help us become a better resource manager in our own industry.

Resilience and teamwork: For many people, there will be a need to be resilient. Challenges will grow beyond the present level of capacity of many. Many unfolding events and situation will demand we learn to hang on for a while and build strong support team which will we can call upon when time arises.

Willingness to learn, unlearn and relearn: This may look stupid to many but without this, many will be stuck in their journey. Come to the table everyday with an open heart. We must never assume we know it all. Each day comes with new devils and new opportunities. We cannot resist this. We must know how to adapt and make necessary changes.

Commercial opportunities awareness and entrepreneurial approach: No one should be confused about this again. The challenges we all face throw up new commercial opportunities. How can we take a pie of the cake from where we are is a question to ask? Whether we own a business or not, entrepreneurial spirit and approach to issues will give ample chances for many to become leaders.

The above are not exhaustive but applying them can help. Please add few that may be missing.

Leave a Reply