Sometimes we can be sincerely wrong because we do not take enough time to study how something works. Even though we put enough energy into it, the fact remains that our efforts can still be in disarray. Or what is the need for speed when destination is not properly determined and mapped out before one […]
Editor’s comment: The piece below is a guest post by one of our blog community-Kinglsley obom-Egbulem. This is based on his true experience. The opinion expressed here are his. Happy reading. There was this new comedy show on television a couple of months ago. It’s actually a television commercial-the Stanbic IBTC Bank television commercial announcing their […]
Reputation has to do with standing, status, repute and character. Every brand must embrace the truth in the saying that says “learn from yesterday, live today and strategize and hope for tomorrow’. Reputation like integrity is a social capital that can be spent tomorrow and especially during recession. But it seems many brands here do […]
Often, I get called to offer platforms that can help brands to differentiate. Differentiation is the beginning of a long term relationship with a brand. Differentiation is very critical in today’s world. Brand either differentiates or dies. Brand differentiation gives your brand a long term value. Lack of differentiation makes the brand a commodity. Commodity […]
