Advertising has moved from the ways it used to the done in the 20th Century. New changes are now obvious and If you must enjoy value for money as small or medium scale business owner, there are basic stuff you need to understand before you join the bandwagon. Placing Advert (AD) online has become a […]
There are several ways to communicate brand’s value and attract target customers. Depending on the market or industry a brand operates, it is expedient to see customer as more than an individual. Many brands have used product quality while others use nearness and access to sales people as a bait to attract new potentials. No […]
Last year October I was privileged to be part of a top-notched 20 African media (main/social) experts that was drafted to suggest new communication perspective for a UN Agency in African Region. The Agency aimed to increase its relevance, visibility and give prominence to its work in the continent. In the course of the meeting, […]
