16 August 2012 8 Comments

How to increase the value of online brand advocates

Brand advocates are vital to any brand’s success. Without them, a brand’s efforts become a solo run. Social media efforts thrive on the old cliché ‘the more the merrier’. Personal effort may take ages before it can achieve what group efforts can. When a brand’s social media efforts enjoy  quality sharing from advocates, the result […]

8 November 2010 9 Comments

Brand and community advocates: how to raise an army of brand promoters

Most great brands are not product of overnight success. By now that should be clear to anyone who wants to build a strong one. Great brands are products of small, predetermined efforts taken consistently with the collaboration and dedication of every stakeholders involved. One of these stakeholders is the brand advocates. Not many brands enjoy […]