Twitter: my 7 hot and smoking truths for success
Much has been said about Twitter. Some see it as the best thing that could have happened to them, their businesses etc. You may wish to ask Tony Hseih- the Zappos.com CEO. For significant others, Twitter is just for lazy people who have nothing serious to do. Whatever angle you take, you may not be […]
Brand Communication: essence of listening
Effective brand communication rests on certain pillars. Some of which include listening, speaking: oral or writing, message, medium and target. Each pillar is important and none can be overlooked if brand communication effort is going to be successful. In this piece, we will be looking at one of the pillars which is listening. Listening is […]