Communications, Media & Strategy Gavel

Brand is more than a name. It is the total outlook presented to its Public. It is the ‘ trust mark’s that people can vouch for. Brand is more than having services to offer, it is the ability to delight, engage as well as go the extra miles in making sure consumers also can become […]

Much has been said about Twitter. Some see it as the best thing that could have happened to them, their  businesses etc. You may wish to ask Tony Hseih- the Zappos.com CEO. For significant others, Twitter is just for lazy people who have nothing serious  to do. Whatever angle you take, you may not be […]

Effective brand communication rests on certain pillars. Some of which include listening, speaking: oral or writing, message, medium and target. Each pillar is important and none can be overlooked if brand communication effort is going to be successful. In this piece, we will be looking at one of the pillars which is listening. Listening is […]