Social age is throwing up different nomenclatures. Life is interesting to live in this age. If you stay informed you will be able to follow the trend with your head standing tall above your shoulder. If you shaking stay aloof, n you will have your fingers to bite in no distance future. In Real Estate […]
We live in the age of niche. The earlier you understand what you stand for the better. In the years’ past, marketing communication professionals were group under just one umbrella name. Today, it appears, many branches had sprung up. Some are now experiential marketers among others. The latest addition or may be it has always […]
Social media is now a wonder in this generation as it gives voice to the voiceless. Everyone who has something to say now has a platform as long as they have access to internet. Social media revolution has brought a lot of changes to the way we communicate, market and conduct our affairs. Those who […]
Any brand that cannot learn, unlearn and relearn may not survive in today’s world. The world keeps changing. Excelling in Social media platforms is an ongoing process. Take for instance, the issue of Google visibility and by extension Search Engine Optimization. Those who are experts know it is not a one night’s stand affair. That […]
Much has been said about Twitter. Some see it as the best thing that could have happened to them, their businesses etc. You may wish to ask Tony Hseih- the Zappos.com CEO. For significant others, Twitter is just for lazy people who have nothing serious to do. Whatever angle you take, you may not be […]
Real audience engagement and bonding is a vital tool for brand success. I am constantly being fascinated by opportunities offered by social Media to brand. Social Media is an elastic rope; it keeps expanding based on the horizon of the brand custodians and communicators. Those who see possibilities will keep experimenting while brand communicators with […]
Social media is now a common dialogue among marketing Communication, communications and Public Relations professionals. The challenge most still have in justifying its application is centred around measurement and cost ROI. Ability to define goal, action steps, target audience and justification for business needs will help in no small way. This will help in convincing […]
