2 September 2014 1 Comment

How to create valuable visibility and strong thought leadership

We live in the age of of ‘relevancy qoutient’. The value your brand commands is determined by the level of relevance you can build with others.  It is the ability of a brand to stand out because of the useful and valuable impact it has been able to create through strong engagement building with the […]

21 March 2013 4 Comments

Digital media: 4 routes to professional happiness

A state of happiness is considered a vital part of ingredients that will guarantee equitable and balanced approach to economic growth. It can also promote sustainable development, poverty eradication and the well-being of all peoples. The United Nations General Assembly has therefore seen a necessity in declaring March 20 every year as International Day of […]

12 July 2012 27 Comments

Brand positioning: how to push your small marketing agency above the sea level

The rate at which Marketing Agencies are springing up today is good for competition. Many have argued against proliferation of many small Agencies when they can merge with larger one to make a formidable team. My take is if a team feel they can bring necessary changes to the system and transform existing playing ground […]

10 June 2010 33 Comments

Personal Branding: stop going solo

Many have asked me why I always say that networking will be the rule of the game now. A guy actually said ‘if I have done my part do I need anyone to validate my effort?’ While I quite understand that we cannot substitute hard work for anything, it is also a known fact that […]