Brands, whether personal, products, corporate, without engagement is a water of time and resources. Engagement speaks volumes about passion, commitment, loyalty and ‘likeability’ between two entities. In this sense, a relationship between brand and desired targets. It is inability of most brands to enjoy deeper engagement with desired audience that eventually leads to shut down. […]
Anything worth doing is worth measuring. Brand virtual effort is not a mirage. It should be measured. Talking of measurement, many are of the opinion that virtual effort is much more difficult than the traditional media activities. We must remember that when there is a new trend, possibility of measurement may seem overwhelming but that […]
Auditing is more of an accounting term. It is associated with review, check, inspection, appraisal and assessment. Over time every profession adopts this term to check efficiency or otherwise of their systems, professionals. It is common today to hear personnel audit, store audit etc. As brand begins to grow, it will be needful to conduct […]
Accounting profession is great and one of the most progressive fields ever. Practitioners of this noble profession have worked so hard to protect the sanctity of this profession. Several barricades have been created to distinguish the boys from men. We now have several bodies standing as gatekeepers of the profession with a lot of structured […]
