30 October 2012 8 Comments

Social Media: Transparency and Authenticity in Online Marketing

Small, startup brands and social media advertising go hand in hand. There has never been a medium so welcoming and with so much potential. By developing a successful marketing strategy, a simple business idea accompanied by a strong plan can turn any brand into a household name – especially through the use of Facebook, with […]

19 October 2012 28 Comments

Nike Inc., Lance Armstrong and reputation issues

Nike Inc. has terminated its long standing brand endorsement deal with Lance Armstrong is no longer news. It is an open secret that Nike’s deal with Lance Armstrong had earned him fortune. For those who do not know, Lance Armstrong survived cancer and bounced back to life through cycling and tours. He was an inspiration […]