Brand success: Impact of time and chance
Brand success hinges on several factors. There is strategy factor, market forces and time element. Not to forget also, there is the key role of management and other brand stakeholders. Brand success requires a village mentality to really blossom. While time is considered to be of great essence, can we actually say chance or what […]
Online Media: five ways to Increase brand relevance and authority
Every brand desires to be great. But real greatness has price tag. We know there is nothing like overnight success. Every real overnight success has several nights of doing without sleep (in-between). Social/Online Media has become part of our brand communication tool. No serious brands have any need of long preaching to appreciate this. You […]