We live in the age of technology with lots of opportunities and challenges for brand owners. There is the daily challenge of phishing, hackers and many other associated problems. There are people who just want to destroy others by all means with no just cause. In our clime, the major challenge here has to do […]
We live in the age of web adaptation, communication and by extension, conversation. Conversation has increased the noise level. Getting attention today is a hard task. Many are talking but only few numbers are heard. Talking is cheap and common; receiving required attention is where the success lies. Many make the mistake of thinking all they […]
Changing times demand a different perspective to the way organizations must drive their system. In the digital era, organizations are trying hard to become the darling spouse of their customers. Unfortunately many become overly infatuated with technology and forget the benefits of real conversation. The shortcoming of others is traceable to lack or real consumer […]
Many of us today owned created accounts on several social Media platforms. Some have a good purpose for doing this while many just want to belong. The ease of access should not be a reason for abuse and unnecessary exposure. Do not be carried away by the opportunities social media offers. Many people had become […]
Every communication effort and process needs proper planning to succeed. That a platform permits easy access or next to nothing in terms of cost does not mean lack of knowledge in its operations will be overlooked. A concerned online friend asked me a question yesterday and he would like me to discuss my response on […]
